Meet Our Team💡

Yunseo Dong – Business Major

I am Yunseo, a Business student from Korea currently studying abroad in Europe. My academic background has focused on structured decision-making and strategic thinking, but this course has encouraged me to explore creativity as a key driver for innovation. Traveling across Europe has offered me firsthand exposure to diverse cultures, entrepreneurial practices, and unique ways of solving problems. Through this blog, I aim to capture these experiences, reflect on how cultural contexts shape creativity, and explore their implications for business and innovation.

Jeongyoon Choi – Economics Major

I am Jeongyoon, an Economics student from Korea, also on exchange in Europe. My studies have provided a strong foundation in analytical reasoning and economic principles, yet I am eager to understand how creativity intersects with economic thinking. Observing different cultures, local markets, and business practices during my travels has highlighted how innovative solutions often emerge from cultural and contextual insights. This blog will serve as a space to document these observations and to analyze how creativity can inform both entrepreneurship and economic perspectives.